Marketing Library

We love marketing and we admit to a special fondness for e-marketing.  We've written a bunch of articles intended to help real companies with real budget constraints do better marketing - hope you enjoy them.

Don't be an Accidental Spammer
(pdf) - my personal favorite - over 60 useful tips

Modern Ideas for Email Marketing
SanFrancisco Museum of Modern Art Case Study

Are you trustworthy?
thoughts on looking the way you act

My Brand made me Do It
practical eBranding advice

Just the Meat Please
why people prefer Text Emails

Why They Like HTML
with tips on getting the best out of your HTML

Talk Back, We like It!
on the importance of user feedback

Your Golf Game can make you a Better Marketer
secrets to email success from the links

Areas of Expertise

• Strategic Marketing
• Customer Relationship Marketing
• Partner Relationship Marketing
• Internet Marketing
• Product Marketing
• Database Marketing

Engagement Options

• Project Based
• Advice and Counsel
• Part-time CMO/VP Marketing
• Success-Based

A collection of unique and interesting marketing tidbits to keep you thinking out of the box - and entertained too! Delivered monthly