Experienced Twitter users have their own language, their own rules and they project an “in”crowd feeling which sometimes makes it difficult for a newbie to participate with confidence. On more than one occasion I have sat paralyzed with indecision, afraid to tweet the wrong thing and embarrass myself in front of my followers, or worse yet have my “oops” tweet retweeted to the larger universe.
Twitter pros, this article is not for you but feel free to forward it to all the newbies you know.
Twitter newbies, come on in – the water’s great!
Yesterday I sat in on a webinar. Speaker was very good and the points he made was clear and interesting and relevant but I found myself unsatisfied when it was all over. It took me a few hours to figure out why – he didn’t show us any examples of “good” and “not so good” and because of that he wasn’t as effective as he could have been.
I like examples, especially simple ones that you get right away. My simple mind perhaps? Whatever the reason, because I have been researching successful B2B uses of Twitter lately I thought I would share this example of how Twitter helped at least one company make a sale. Read the rest of this entry »
On May 19th when I tried to access Twitter from my new laptop I realized that I had forgotten my password. Luckily I was able to use my old computer where I was still logged on. I realized then that requesting a new password meant having it sent by email, and in my case it was going to an email address that had been canceled. So, as I was still logged on to Twitter, I decided to change my email address – and discovered that you need your password to change your email address! I was stuck in the proverbial loop. A request (ok, make that 7 requests) to Twitter support asking them to send my new password to my new email address went answered. I was eventually able to re-opened my closed email account and retrieve my new twitter password but it really got me wondering if Twitter is ready for business to use as an integral part of their marketing mix.
Twitter attracts all types and with so many just putting a toe into the twitterverse, I thought I’d summarize the twitter types you’re likely to run into. Have patience when you are deciding who to follow – the right people are out there, and think about what you want to be known as when you start tweeting yourself.
The Aggregator – They scan, skim and read more quickly than most human beings. Passionate about their particular interest area, they want others to share their interest and happily tweet links to interesting articles. Strangely they don’t retweet as much as you’d think, perhaps because they feel their value comes from the effort they put in to find the articles in the first place – I bet they can all tell you how many tweets they’ve made in the past week.
What’s great about them? They can be like your own personal clipping service, reading through the dross and finding the juicy interesting articles for you. A good one is invaluable.
When Aggregators go bad… they figure out how to use the “tweet this” button on bogs and news sites and suddenly the frequency of their tweets increases to a feverish pitch. They begin to think they can only win if they tweet more than anyone else and they start tweeting more and more obscure articles.