These 5 signs that a company isn’t ready to start using social media tools come from my real-world conversations with company CEOs.
2. Your CEO or client says “Let’s get on Twitter” You say OK, what will we tweet?” They say “Our press releases and product info of course, what else would we tweet?”
3. Your CEO or client says “Let’s get on Twitter” You say OK, who will tweet?” They say “Everyone in the company, but we’ll need legal to approve each tweet first.”
4. Your CEO or client says “We need to get everyone talking to each other” You say OK, what do you have in mind? They say “We just sent out a link to < latest corporate social media platform >, that ought to do it.”
5. Your CEO or client says “Let’s get on Twitter” You say “OK, are our customers and partners on twitter?” They say “Why does that matter, we just need to say we use social media”.
Here are 5 questions to ask when they say they need to get some of that social media stuff going.