Marketers have been using paper survey forms to gather consumer information at your events for years. We print them, people fill them out and then we send them to a processing centre to enter into a database. Now we’re hearing about using electronic media such as personal computers, tablets, kiosks or personal digital assistants instead of paper.
The real question is “Should we switch or is this case a case of fixing what ain’t broken?”
I believe there are (at least) seven good reasons for using electronic data capture instead of paper. Some are more important than others, depending on the type of event, the audience and the type of data you are collecting. Read the rest of this entry »
When I was researching the pro’s and con’s of paper-based lead capture vs electronic lead capture, I was especially taken with the security risks associated with paper. While we’ve all been operating with paper forever, its only since identity theft and spam that data security has become a major issue.
I truly believe that it won’t be long until using paper to capture personal information will be forbidden, first by financial institutions, and later by all credible organizations. Here’s why… Read the rest of this entry »