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The case to completely eliminate paper-based lead capture

grin620h1When I was researching the pro’s and con’s of paper-based lead capture vs electronic lead capture, I was especially taken with the security risks associated with paper. While we’ve all been operating with paper forever, its only since identity theft and spam that data security has become a major issue.

I truly believe that it won’t be long until using paper to capture personal information will be forbidden, first by financial institutions, and later by all credible organizations. Here’s why… Read the rest of this entry »

Written by Lynda Partner

April 16th, 2009 at 10:39 am

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