Marketers have been using paper survey forms to gather consumer information at your events for years. We print them, people fill them out and then we send them to a processing centre to enter into a database. Now we’re hearing about using electronic media such as personal computers, tablets, kiosks or personal digital assistants instead of paper.
The real question is “Should we switch or is this case a case of fixing what ain’t broken?”
I believe there are (at least) seven good reasons for using electronic data capture instead of paper. Some are more important than others, depending on the type of event, the audience and the type of data you are collecting. Read the rest of this entry »