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Twitter use by marketers grossly exaggerated?

According to a new social media study by Michael Stelzner 88% of marketers in a recent survey say they are now using some form of social media to market their business and of those, 86% are using Twitter.

3 out of 4 marketers are using Twitter?  Hmmm…. that seemed really really high to me so I decided to do a bit of research myself.  I belong to an association of 1800 marketing executives based largely in the US.  The association keeps a directory of member twitter accounts which currently numbers 181, or 10% of members. Now it may be that only a few actually bothered to submit their twitter Ids but 10% is not a very high number.

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Written by Lynda Partner

April 22nd, 2009 at 10:25 am

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