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What my 15 year-old son taught me about marketing

The other day I was irritated by the lack of response to an email I had sent a few days before to my 15 year old son. That night at dinner, I asked him why he hadn’t responded. His answer? “Mom, it’s not like I check email every day you know!”.  That statement stopped me in my tracks. While I am a user of blogs, facebook, twitter, and text, I am also of a generation who couldn’t survive without email. I check it many times each day and couldn’t imagine going for long without it.

Curious, I asked him how best to reach him when I was at work and he was at home. His answers, in order of preference were:

  • Text me (I always have my phone with me)
  • IM me (it’s the first thing I do when I get home from school and it works when I am playing video games on TV too)
  • Facebook me (yes Facebook is also a verb)
  • Phone me (but not on my cell phone cause it costs me money)

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Written by Lynda Partner

April 23rd, 2009 at 4:32 pm

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