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Why event marketing ROI is more like dating than hooking up

guyflirtI am willing to wager my reputation on the fact that Event ROI is about to become a very hot topic as marketing budgets come under greater scrutiny. So here are a few of my thoughts on the subject:

The perfect event marketing ROI presentation shows how profits realized from product or service sales as a direct result of an event-based marketing program exceed the cost of the program. It’s actually a simple formula, but there are some challenges. To explain, here’s a story to show why calculating event ROI is more like dating than hooking up and its all about getting more than one touch to be successful. Read the rest of this entry »

Written by Lynda Partner

April 17th, 2009 at 10:50 am

With one comment