Lynda Partner’s Marketing Morceaux

Right now, electronic lead capture at events and experiential marketing programs is all the rage and rightly so for a bunch of reasons but it always seemed like such a waste to restrict data capture to only contact information.

It’s easy to extend lead capture to bring something special, that extra value, that can make the difference between a good event and a great event. Using technology-based interactions with event visitors, you can get so much more with little additional effort or cost.

Here are the top 6 reasons you should invest in electronic data capture systems for your next event: Read the rest of this entry »