According to a new social media study by Michael Stelzner 88% of marketers in a recent survey say they are now using some form of social media to market their business and of those, 86% are using Twitter.
3 out of 4 marketers are using Twitter? Hmmm…. that seemed really really high to me so I decided to do a bit of research myself. I belong to an association of 1800 marketing executives based largely in the US. The association keeps a directory of member twitter accounts which currently numbers 181, or 10% of members. Now it may be that only a few actually bothered to submit their twitter Ids but 10% is not a very high number.