I’ve worked really really hard on my latest project – a crowd-sourced survey of Twitter users. I’ve sweated over it and worked it and edited it and it’s ready to go. My plan is to use Twitter to get Twitter users to join in and share their insights about themselves. Then in the true spirit of social networking, I’ll share the results.
The survey is done, and I find myself unable to push the GO button because I am afraid. There, I said it. I AM AFRAID.
I am afraid that nobody will complete the survey
I am afraid that nobody will retweet my posts
I am afraid that I’ll annoy my followers if I talk about it
I am afraid that my voice is so very tiny that nobody will even hear it, and that will hurt
These 5 signs that a company isn’t ready to start using social media tools come from my real-world conversations with company CEOs.
2. Your CEO or client says “Let’s get on Twitter” You say OK, what will we tweet?” They say “Our press releases and product info of course, what else would we tweet?”
3. Your CEO or client says “Let’s get on Twitter” You say OK, who will tweet?” They say “Everyone in the company, but we’ll need legal to approve each tweet first.”
4. Your CEO or client says “We need to get everyone talking to each other” You say OK, what do you have in mind? They say “We just sent out a link to < latest corporate social media platform >, that ought to do it.”
5. Your CEO or client says “Let’s get on Twitter” You say “OK, are our customers and partners on twitter?” They say “Why does that matter, we just need to say we use social media”.
Here are 5 questions to ask when they say they need to get some of that social media stuff going.
Experienced Twitter users have their own language, their own rules and they project an “in”crowd feeling which sometimes makes it difficult for a newbie to participate with confidence. On more than one occasion I have sat paralyzed with indecision, afraid to tweet the wrong thing and embarrass myself in front of my followers, or worse yet have my “oops” tweet retweeted to the larger universe.
Twitter pros, this article is not for you but feel free to forward it to all the newbies you know.
Twitter newbies, come on in – the water’s great!
Yesterday I sat in on a webinar. Speaker was very good and the points he made was clear and interesting and relevant but I found myself unsatisfied when it was all over. It took me a few hours to figure out why – he didn’t show us any examples of “good” and “not so good” and because of that he wasn’t as effective as he could have been.
I like examples, especially simple ones that you get right away. My simple mind perhaps? Whatever the reason, because I have been researching successful B2B uses of Twitter lately I thought I would share this example of how Twitter helped at least one company make a sale. Read the rest of this entry »
On May 19th when I tried to access Twitter from my new laptop I realized that I had forgotten my password. Luckily I was able to use my old computer where I was still logged on. I realized then that requesting a new password meant having it sent by email, and in my case it was going to an email address that had been canceled. So, as I was still logged on to Twitter, I decided to change my email address – and discovered that you need your password to change your email address! I was stuck in the proverbial loop. A request (ok, make that 7 requests) to Twitter support asking them to send my new password to my new email address went answered. I was eventually able to re-opened my closed email account and retrieve my new twitter password but it really got me wondering if Twitter is ready for business to use as an integral part of their marketing mix.
Twitter attracts all types and with so many just putting a toe into the twitterverse, I thought I’d summarize the twitter types you’re likely to run into. Have patience when you are deciding who to follow – the right people are out there, and think about what you want to be known as when you start tweeting yourself.
The Aggregator – They scan, skim and read more quickly than most human beings. Passionate about their particular interest area, they want others to share their interest and happily tweet links to interesting articles. Strangely they don’t retweet as much as you’d think, perhaps because they feel their value comes from the effort they put in to find the articles in the first place – I bet they can all tell you how many tweets they’ve made in the past week.
What’s great about them? They can be like your own personal clipping service, reading through the dross and finding the juicy interesting articles for you. A good one is invaluable.
When Aggregators go bad… they figure out how to use the “tweet this” button on bogs and news sites and suddenly the frequency of their tweets increases to a feverish pitch. They begin to think they can only win if they tweet more than anyone else and they start tweeting more and more obscure articles.
The other day I was irritated by the lack of response to an email I had sent a few days before to my 15 year old son. That night at dinner, I asked him why he hadn’t responded. His answer? “Mom, it’s not like I check email every day you know!”. That statement stopped me in my tracks. While I am a user of blogs, facebook, twitter, and text, I am also of a generation who couldn’t survive without email. I check it many times each day and couldn’t imagine going for long without it.
Curious, I asked him how best to reach him when I was at work and he was at home. His answers, in order of preference were:
- Text me (I always have my phone with me)
- IM me (it’s the first thing I do when I get home from school and it works when I am playing video games on TV too)
- Facebook me (yes Facebook is also a verb)
- Phone me (but not on my cell phone cause it costs me money)
According to a new social media study by Michael Stelzner 88% of marketers in a recent survey say they are now using some form of social media to market their business and of those, 86% are using Twitter.
3 out of 4 marketers are using Twitter? Hmmm…. that seemed really really high to me so I decided to do a bit of research myself. I belong to an association of 1800 marketing executives based largely in the US. The association keeps a directory of member twitter accounts which currently numbers 181, or 10% of members. Now it may be that only a few actually bothered to submit their twitter Ids but 10% is not a very high number.
When I first opened my twitter account, Guy Kawasaki (internet visionary and venture capitalist in case you haven’t heard of him) was the first person I looked up and the first person I followed. He made my day when he immediately returned the favour (though he did comment that it was pretty obvious I was in need of followers).
I realized pretty quickly that Guy is, shall we say, prolific. Tweet after tweet arrived almost 24/7. I started reading, and reading, and reading, and would often look up from my computer to realize that hours had passed while I was absorbed in Guy’s world of fascinating, often eccentric posts. I was addicted – who wouldn’t want to be handed already reviewed articles that range from “a wristband that tells you when you’ve had enough sun” to the “45 people to follow on twitter” to “cool iphone apps”.