The blog post below was originally written about a year ago but never published. Why publish it now you ask? This week I got more spam from this same company. It made me so angry that I dug up this post and I hope it gets wide distribution. Here’s why.
From 2008 sometime…….
The other day I got an email in my inbox. It said in part…. Read the rest of this entry »
I’ve worked really really hard on my latest project – a crowd-sourced survey of Twitter users. I’ve sweated over it and worked it and edited it and it’s ready to go. My plan is to use Twitter to get Twitter users to join in and share their insights about themselves. Then in the true spirit of social networking, I’ll share the results.
The survey is done, and I find myself unable to push the GO button because I am afraid. There, I said it. I AM AFRAID.
I am afraid that nobody will complete the survey
I am afraid that nobody will retweet my posts
I am afraid that I’ll annoy my followers if I talk about it
I am afraid that my voice is so very tiny that nobody will even hear it, and that will hurt
These 5 signs that a company isn’t ready to start using social media tools come from my real-world conversations with company CEOs.
2. Your CEO or client says “Let’s get on Twitter” You say OK, what will we tweet?” They say “Our press releases and product info of course, what else would we tweet?”
3. Your CEO or client says “Let’s get on Twitter” You say OK, who will tweet?” They say “Everyone in the company, but we’ll need legal to approve each tweet first.”
4. Your CEO or client says “We need to get everyone talking to each other” You say OK, what do you have in mind? They say “We just sent out a link to < latest corporate social media platform >, that ought to do it.”
5. Your CEO or client says “Let’s get on Twitter” You say “OK, are our customers and partners on twitter?” They say “Why does that matter, we just need to say we use social media”.
Here are 5 questions to ask when they say they need to get some of that social media stuff going.
One of my biggest pet peeves is what I call “blah blah blah marketing copy. Here’s an example:
“XYZ provides the ideal combination of advanced technology and expertise to information providers. Our solutions and services lower costs, streamline operations, create efficiencies and generate new revenue for our customers. Our mission is to unlock the true potential of your market and partner with you in growth.”
Logically I know I was reading a description of what XZY company does, emotionally all I heard was “Blah Blah Blah”. I had no idea what this company did, none! Be honest, you’ve done it too right? Read something and had absolutely no idea what the product was or why you might benefit from buying it. You’re probably like most of us, who don’t admit this for fear of looking dumb or uninformed. Read the rest of this entry »
Twitter attracts all types and with so many just putting a toe into the twitterverse, I thought I’d summarize the twitter types you’re likely to run into. Have patience when you are deciding who to follow – the right people are out there, and think about what you want to be known as when you start tweeting yourself.
The Aggregator – They scan, skim and read more quickly than most human beings. Passionate about their particular interest area, they want others to share their interest and happily tweet links to interesting articles. Strangely they don’t retweet as much as you’d think, perhaps because they feel their value comes from the effort they put in to find the articles in the first place – I bet they can all tell you how many tweets they’ve made in the past week.
What’s great about them? They can be like your own personal clipping service, reading through the dross and finding the juicy interesting articles for you. A good one is invaluable.
When Aggregators go bad… they figure out how to use the “tweet this” button on bogs and news sites and suddenly the frequency of their tweets increases to a feverish pitch. They begin to think they can only win if they tweet more than anyone else and they start tweeting more and more obscure articles.
According to a new social media study by Michael Stelzner 88% of marketers in a recent survey say they are now using some form of social media to market their business and of those, 86% are using Twitter.
3 out of 4 marketers are using Twitter? Hmmm…. that seemed really really high to me so I decided to do a bit of research myself. I belong to an association of 1800 marketing executives based largely in the US. The association keeps a directory of member twitter accounts which currently numbers 181, or 10% of members. Now it may be that only a few actually bothered to submit their twitter Ids but 10% is not a very high number.