The blog post below was originally written about a year ago but never published. Why publish it now you ask? This week I got more spam from this same company. It made me so angry that I dug up this post and I hope it gets wide distribution. Here’s why.
From 2008 sometime…….
The other day I got an email in my inbox. It said in part…. Read the rest of this entry »
I’ve worked really really hard on my latest project – a crowd-sourced survey of Twitter users. I’ve sweated over it and worked it and edited it and it’s ready to go. My plan is to use Twitter to get Twitter users to join in and share their insights about themselves. Then in the true spirit of social networking, I’ll share the results.
The survey is done, and I find myself unable to push the GO button because I am afraid. There, I said it. I AM AFRAID.
I am afraid that nobody will complete the survey
I am afraid that nobody will retweet my posts
I am afraid that I’ll annoy my followers if I talk about it
I am afraid that my voice is so very tiny that nobody will even hear it, and that will hurt
Run your business in the cloud for almost nothing? You bet you can. Here are my Top 20 small business web-based productivity tools. If you are a consultant or agency or a road warrior, chances are you’ll enjoy some or even all of these great time and money savers. They are all free or less than $20/mo and they had to be dead easy to use or they didn’t make the cut cause most small business people don’t have IT teams.
- CRM - contact and lead tracking, sales and contact management, sales pipeline management and forecasting, customer service and business management. Keep yourself organized! Free version available from www.freecrm.com, from $7/mo at www.sugarcrm.com
- Market Research – Google Alerts is a “must-have” clipping service. Set up your favorite key words and www.google.com/alerts finds and delivers articles about any subject of your choosing to your inbox every day. Watch for news and mentions of your own company, your customers and your competitors. Free
- Creative Design – Want a design for a new logo, brochure, website or business card? Go to either www.crowdspring.com, or www.99designs.com, upload your requirements, run a contest and pick your favourite. You pick the purse size, I’ve seen contests get dozens of great results for only a few hundred dollars. Read the rest of this entry »
Yesterday I sat in on a webinar. Speaker was very good and the points he made was clear and interesting and relevant but I found myself unsatisfied when it was all over. It took me a few hours to figure out why – he didn’t show us any examples of “good” and “not so good” and because of that he wasn’t as effective as he could have been.
I like examples, especially simple ones that you get right away. My simple mind perhaps? Whatever the reason, because I have been researching successful B2B uses of Twitter lately I thought I would share this example of how Twitter helped at least one company make a sale. Read the rest of this entry »
Twitter attracts all types and with so many just putting a toe into the twitterverse, I thought I’d summarize the twitter types you’re likely to run into. Have patience when you are deciding who to follow – the right people are out there, and think about what you want to be known as when you start tweeting yourself.
The Aggregator – They scan, skim and read more quickly than most human beings. Passionate about their particular interest area, they want others to share their interest and happily tweet links to interesting articles. Strangely they don’t retweet as much as you’d think, perhaps because they feel their value comes from the effort they put in to find the articles in the first place – I bet they can all tell you how many tweets they’ve made in the past week.
What’s great about them? They can be like your own personal clipping service, reading through the dross and finding the juicy interesting articles for you. A good one is invaluable.
When Aggregators go bad… they figure out how to use the “tweet this” button on bogs and news sites and suddenly the frequency of their tweets increases to a feverish pitch. They begin to think they can only win if they tweet more than anyone else and they start tweeting more and more obscure articles.
I am willing to wager my reputation on the fact that Event ROI is about to become a very hot topic as marketing budgets come under greater scrutiny. So here are a few of my thoughts on the subject:
The perfect event marketing ROI presentation shows how profits realized from product or service sales as a direct result of an event-based marketing program exceed the cost of the program. It’s actually a simple formula, but there are some challenges. To explain, here’s a story to show why calculating event ROI is more like dating than hooking up and its all about getting more than one touch to be successful. Read the rest of this entry »
Marketers have been using paper survey forms to gather consumer information at your events for years. We print them, people fill them out and then we send them to a processing centre to enter into a database. Now we’re hearing about using electronic media such as personal computers, tablets, kiosks or personal digital assistants instead of paper.
The real question is “Should we switch or is this case a case of fixing what ain’t broken?”
I believe there are (at least) seven good reasons for using electronic data capture instead of paper. Some are more important than others, depending on the type of event, the audience and the type of data you are collecting. Read the rest of this entry »