I’ve worked really really hard on my latest project – a crowd-sourced survey of Twitter users. I’ve sweated over it and worked it and edited it and it’s ready to go. My plan is to use Twitter to get Twitter users to join in and share their insights about themselves. Then in the true spirit of social networking, I’ll share the results.
The survey is done, and I find myself unable to push the GO button because I am afraid. There, I said it. I AM AFRAID.
I am afraid that nobody will complete the survey
I am afraid that nobody will retweet my posts
I am afraid that I’ll annoy my followers if I talk about it
I am afraid that my voice is so very tiny that nobody will even hear it, and that will hurt
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The other day I was irritated by the lack of response to an email I had sent a few days before to my 15 year old son. That night at dinner, I asked him why he hadn’t responded. His answer? “Mom, it’s not like I check email every day you know!”. That statement stopped me in my tracks. While I am a user of blogs, facebook, twitter, and text, I am also of a generation who couldn’t survive without email. I check it many times each day and couldn’t imagine going for long without it.
Curious, I asked him how best to reach him when I was at work and he was at home. His answers, in order of preference were:
- Text me (I always have my phone with me)
- IM me (it’s the first thing I do when I get home from school and it works when I am playing video games on TV too)
- Facebook me (yes Facebook is also a verb)
- Phone me (but not on my cell phone cause it costs me money)
According to a new social media study by Michael Stelzner 88% of marketers in a recent survey say they are now using some form of social media to market their business and of those, 86% are using Twitter.
3 out of 4 marketers are using Twitter? Hmmm…. that seemed really really high to me so I decided to do a bit of research myself. I belong to an association of 1800 marketing executives based largely in the US. The association keeps a directory of member twitter accounts which currently numbers 181, or 10% of members. Now it may be that only a few actually bothered to submit their twitter Ids but 10% is not a very high number.