http://partnersinc.biz/blog/2009/06/uncategorized/5-signs-your-company-isnt-ready-to-start-using-social-media/ "Pieces of marketing" for those who don't read French Sat, 04 Jun 2011 14:05:58 -0700 http://wordpress.org/?v=2.8.6 hourly 1 http://partnersinc.biz/blog/2009/06/uncategorized/5-signs-your-company-isnt-ready-to-start-using-social-media/comment-page-1/#comment-159 Louise Desmarais Fri, 26 Jun 2009 14:22:00 +0000 http://partnersinc.biz/blog/?p=181#comment-159 This is an excellent topic with solid advice Lynda. There is this crazy desperation out there - organizations just want to be part of the social media groundswell, regardless of what it means or "how you do it." Thanks for your insight. This is an excellent topic with solid advice Lynda. There is this crazy desperation out there – organizations just want to be part of the social media groundswell, regardless of what it means or “how you do it.” Thanks for your insight.

]]> http://partnersinc.biz/blog/2009/06/uncategorized/5-signs-your-company-isnt-ready-to-start-using-social-media/comment-page-1/#comment-155 Lynda Partner Fri, 26 Jun 2009 01:57:09 +0000 http://partnersinc.biz/blog/?p=181#comment-155 The product launch is a good analogy. When you launch a product, your communications plan is based on the best way to communicate with your target audience. If social media is the right way, use it. If it's not, don't use it. Nothing says you have to engage if it doesn't make business sense. The product launch is a good analogy. When you launch a product, your communications plan is based on the best way to communicate with your target audience. If social media is the right way, use it. If it’s not, don’t use it. Nothing says you have to engage if it doesn’t make business sense.

]]> http://partnersinc.biz/blog/2009/06/uncategorized/5-signs-your-company-isnt-ready-to-start-using-social-media/comment-page-1/#comment-154 Brian Allman Thu, 25 Jun 2009 23:09:26 +0000 http://partnersinc.biz/blog/?p=181#comment-154 it's amazing what a bit of logic can bring to a discussion. yes, we need to ask these questions of our clients/bosses regarding social media since it's such a new platform and quite frankly i see virtually no companies using it with any strategic long term messaging at the heart of their messages. Perhaps if approached more like a "product launch campaign" it would be easier to get the stakeholders to take the results of the platform more seriously? it’s amazing what a bit of logic can bring to a discussion. yes, we need to ask these questions of our clients/bosses regarding social media since it’s such a new platform and quite frankly i see virtually no companies using it with any strategic long term messaging at the heart of their messages. Perhaps if approached more like a “product launch campaign” it would be easier to get the stakeholders to take the results of the platform more seriously?

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