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5 Signs your company isn’t ready to start using social media

These 5 signs that a company isn’t ready to start using social media tools come from my real-world conversations with company CEOs.

1. Your CEO or client says “Let’s get a blog going”. You ask who is going to blog about what. They say “Nobody has time but we can just summarize or talk about other people’s blog posts”.5 reasons

2. Your CEO or client says “Let’s get on Twitter”  You say OK, what will we tweet?”  They say “Our press releases and product info of course, what else would we tweet?”

3. Your CEO or client says “Let’s get on Twitter” You say OK, who will tweet?”  They say “Everyone in the company, but we’ll need legal to approve each tweet first.”

4. Your CEO or client says “We need to get everyone talking to each other” You say OK, what do you have in mind? They say “We just sent out a link to < latest corporate social media platform >, that ought to do it.”

5. Your CEO or client says “Let’s get on Twitter” You say “OK, are our customers and partners on twitter?”  They say “Why does that matter, we just need to say we use social media”.

Here are 5 questions to ask when they say they need to get some of that social media stuff going.

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Written by Lynda Partner

June 22nd, 2009 at 11:18 am

With 3 comments

Learning Twitter – come on in, the water’s warm!

Experienced Twitter users have their own language, their own rules and they project an “in”crowd feeling which sometimes makes it difficult for a newbie to participate with confidence. On more than one occasion I have sat paralyzed with indecision, afraid to tweet the wrong thing and embarrass myself in front of my followers, or worse yet have my “oops” tweet retweeted to the larger universe. fishinwater1

Twitter pros, this article is not for you but feel free to forward it to all the newbies you know.

Twitter newbies, come on in – the water’s great!

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Written by Lynda Partner

June 9th, 2009 at 3:39 pm

Top 20 Small Biz Productivity Tools

Run your business in the cloud for almost nothing? You bet you can.  Here are my Top 20 small business web-based productivity tools. If you are a consultant or agency or a road warrior, chances are you’ll enjoy some or even all of these great time and money savers. They are all free or less than $20/mo and they had to be dead easy to use or they didn’t make the cut cause most small business people don’t have IT teams.mobile-worker1

  1. CRM - contact and lead tracking, sales and contact management, sales pipeline management and forecasting, customer service and business management. Keep yourself organized! Free version available from www.freecrm.com, from $7/mo at www.sugarcrm.com
  2. Market Research – Google Alerts is a “must-have” clipping service. Set up your favorite key words and www.google.com/alerts finds and delivers articles about any subject of your choosing to your inbox every day. Watch for news and mentions of your own company, your customers and your competitors. Free
  3. Creative Design – Want a design for a new logo, brochure, website or business card? Go to either www.crowdspring.com, or www.99designs.com, upload your requirements, run a contest and pick your favourite. You pick the purse size, I’ve seen contests get dozens of great results for only a few hundred dollars. Read the rest of this entry »